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PrzeglÄ…d stron zagranicznych :  Psychologia reklamy, biznesu i mediów :  Etyka w psychologii :  Etyka stosowana i zawodowa :  Etyka :  powrót 

Prezentacje książek

Cantore Staefan, Passmore Jonathan, Top Business Psychology Models: 50 Transforming Ideas for Leaders, Consultants and Coaches

Cheng Hong, The Handbook of International Advertising Research (Handbooks in Communication and Media)

Cialdini Robert B., Influence: The Psychology of Persuasion

Dill Scott Walter, The Psychology of Advertising

Fennis Bob M., Stroebe Wolfgang, The Psychology of Advertising

Gerrit Antonides, Psychology in Economics and Business

Pauline Grant, Business Psychology in Practice

McKenna Eugene, Business Psychology and Organizational Behaviour

Larson Christian D., Business Psychology

Lewis Rachel, Zibarras Lara, Work and Occupational Psychology: Integrating Theory and Practice

Pradeep A.K., The Buying Brain: Secrets for Selling to the Subconscious Mind

Pink Daniel H., Drive: The Surprising Truth about What Motivates Us

Renvoise Patrick, Morin Christophe, Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain

Lowman, Rodney L., The Ethical Practice of Psychology in Organizations American Psychological Association

Skipton Leonard, Rachel Lewis, Arthur M. Freedman, Jonathan Passmore, The Wiley-Blackwell Handbook of the Psychology of Leadership, Change and Organizational Development (Wiley-Blackwell Handbooks in Organizational Psychology)

Wanke Michaela, Social Psychology of Consumer Behavior (Frontiers of Social Psychology)

Witt Gary Austin, High Impact: How YOU Can Create Advertising that Sells! The Psychology of Effective Advertising

 
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